WE MADE A BOLD CLAIM
to get your attention and now we’re going to partner with your favorite influencers to prove that it’s true.
(and ultimately change your perception of AXE)
Coi Leray and Metro Boomin
joined the hype with their own Limited Edition Cans
We collaborated with this dynamic - hip hop - duo to drive the frenzy around our newest AXE Black Vanilla and Blue Lavender from the Fine Fragrance Collection. We kicked off the conversation with a social activation, powered by influencers who are top of mind for our audience.
Then we surprised fans with an exclusive track from Coi and Metro, delivering fresh beats with your new fresh fragrance.
